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Hector G.

Global Business Expansion Consultants

New York, NY, United States
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About
About Me

+ 25 years of experience
"C level" senior executive

AREAS OF EXPERTISE
Marketing, Sales, Business Development
FDI Foreign Direct Investment
Manufacturing & Operations management
Strategy & Planning execution
Supply chain, e-Procurement, Information technology
Global exposure

EDUCATION
Education in Spain, Argentina, UK and USA
Economics, Business Administration and Industrial Engineering
Kellogg (Northwestern, US); Ashridge College (UK), University of BA (AR)

BUSINESS SEGMENTS
Oil & Gas / Chemical & Petrochemical / Technology
Pharmaceuticals / Food & Beverages / Pulp & Paper
Automotive / Telecommunications / Capital Intensive

COUNTRIES (where lived & worked)
Europe (England, Scotland, Spain)
North America (US, Canada)
Latin America (Brazil, Mexico, Argentina, Colombia, Peru, Chile)

Since 2002, Setup Global has helped startups and medium-sized enterprises create growth through successful expansion into global markets....We assist companies expanding into markets like the Americas, Asia Pacific, Europe and the Middle East, providing intelligent market, legal, technical and tax solutions to resolve commercial, investment, compliance and regulatory matters....

Our services enable the client to keep focused on its core business while all the other issues, not related to the main activity of the company, can be contracted to our firm.
Our mission is to satisfy our clients' needs, always contributing something more than what we were hired to do.

Main Segments.
StartUps, PEO & EOR Services, Corporate Services, Technology, Software, Cloud, Oil & Gas; Chemical & Petrochemical; Refining; Mining & Metals; Power generation; Pulp & Paper; Life Sciences; Food & Beverage; Water & Waste Water; others.

Specialties
We perform a complete range of services for “start ups” (with special attention to the needs of the foreign investor coming to Brazil, Mexico, China and other key global markets) and for “established businesses” as well.

Services

PEO (Professional Employer Organization) and EOR Services

https://www.setupglobal.comSetup Global PEO delivers a top tier employer of record service for clients that are looking to recruit, hire, and operate payroll services without first setting up their own subsidiary in Brazil.How it Works: Our Brazil PEO hires your candidate while abiding by local labor laws and cultural customs. The newly hired employee will communicate directly with your company and perform all job functions as if they were your own employee.We act as your in-country HR department and handle the entire onboarding, payroll, and benefits process in strict accordance with Brazil’s regulations.Without needing to set up a local entity in Brazil, companies save thousands when expanding with our PEO/EOR Services.Scale and onboard your workforce in days, not months by using our local entity and experts in Brazil.Minimize risk by ensuring your company is compliant with local laws and cultural customs and protecting your business from potential fines and legal fees.A streamlined process for managing your payroll, benefits, and HR responsibilities with full flexibility to make changes at any time.Setup Global complete payroll processing includes:- New employee setup- Social Insurance contributions- Individual income tax declaration- Expenses declaration- Pay-slip provision- Dedicated payroll officer- Support for standard employment documentsOur PEO solution covers the following functions to take legal liability as the local employer of record:-Obligatory social and pension insurance enrollment.-Employee income tax withholding- Liabilities of early-termination, including severance calculation and mediation.- Onsite health and safety liability coverage, which is shared with the client

Representing & Marketing of your Product/Service in Brazil

https://www.setupglobal.comHaving a representative contact in Brazil is a solution for international businesses looking forward to doing business abroad.Unlike a limited liability co. (LLC), it allows you to avoid spending on capital since there is no investment capital requirement.Hiring a local contact / sales or business development Representative in Brazil also helps you to avoid wasting your time since it allows you to experiment in the market until you decide to establish a company. Success with Cost / Benefit AdvantageCost reductions, for start-up businesses or those with a small staff, a representative can greatly reduce your office central costs and expenses and develop / grow your business.Marketing & Selling on your BehalfA full range office support to meet any needs you may have including databases, email marketing, campaigns, visits, presentations, business development.Your Own Business Address in BrazilAn address, a benefit of using our hub services is being able to use our address and make your clients feel more credibility and security, and help you in raising brand awareness in Brazil.Fully Supported Professional ServicesProfessional high quality services provide peace of mind.We take the hassle out of administrating an office by consolidating everything into a monthly payment; Important NotesThere should be no subordination between the commercial representative and the company represented, and the commercial representative must have autonomy to carry out its activities. The existence of subordination or command power of the company represented on the commercial representative may create an employment relationship between them, transforming the commercial representative into an employee of the company represented, with all rights and guarantees established by the labor legislation in force.Commercial representation activities can be provided by both individuals (autonomous) and by legal entities (company), and must be registered with the Regional Council of Commercial Representation of the state where they carry out their activities.There must be a written commercial representation contract between the commercial representative and its represented companies.For Exporters (Exports to BrazilWe are ready to help exporters in the sale of their products and goods in Brazil. Our team works individually with each case. The profitability and efficiency of the Client’s operations are the main components of our job. We offer our clients the following list of services:Market researchSales managementBuilding and managing distribution channelsMarketing servicesExpertise and advice on all aspects of foreign economic activityCertification, authorization and assistance in obtaining licensesFor Importers (Imports from Brazil)We will do market research & select counter-parties among numerous suppliers and manufacturers of products that are of interest to you.Our company is prepared to assist you with the following services:Determination of conformity of products to the standards adopted in the US and EU.Tours on industry, territorial and special thematic exhibitionsSelection of data on product manufacturers.Representative functions, negotiations, preparation for the signing of agreements and contracts.Support of the Client’s view in matters of prices and terms, correspondence and telephone negotiations.Monitoring compliance with the terms of delivery, complement and quality of goods and products,Dealership issuesArrangements to Create Business RelationshipsOur company provides the following services in the field of improving business relations:Organization of business meetings, conferences, training sessions and presentationsReception and accommodation of delegationsOrganization of corporate and individual visits and travelsEnsuring participation in international congresses, congresses, conferences, exhibitionsParticipation in the industry, territorial and thematic exhibitionsPreparation and provision of business negotiations and meetingsBusiness Travel SupportBusiness tours can help extend your professional network, bring in new contacts and allow you to gain the crucial local knowledge about the region, as well as the allowing you to participate in numerous events: forums, conferences, meetings, exhibitions.Our company can arrange business tours for our Clients’ employees, arrange business seminars and award trips for them, taking care of the planning, provide initial visa support, reception, accommodation and cultural services for the participants.We offer the following services:Development and preparation of the tour program pursuant to the wishes of the ClientAssistance in visa supportEnsuring participation, registration, accreditation at all events of the tour programTranslation servicesOrganization of excursions and other cultural eventsVIP service

Feasibility Studies

https://www.setupglobal.comMost new Projects or new Companies Start with ...A “feasibility study” can be defined as a controlled process for identifying problems and opportunities, determining objectives, describing situations, defining successful outcomes and assessing the range of costs / benefits associated with a project.It is conducted during the deliberation phase of the business development cycle prior to commencement of a formal Business Plan. It is an analytical tool that includes recommendations and limitations, which are utilized in the decision making process.The “Business Feasibility Study, BFS” is mainly used to support the decision making process based on a cost-benefit analysis of the actual business of project viability.It is estimated that few ideas are actually commercially viable.Then a BFS is an effective way to safeguard against wastage of further investment or resources.If a project is then feasible, the next step should be moving to a Business Plan.Some of the Factors Our Analysis AddressMarket Size and Customer PotentialCompetitor & Territory AnalysisTarget Market and Pricing ConsiderationsImport Duties, Customs and Tax AnalysisDistribution Structure OptionsBusiness Plan and Strategy ConsultancyOnce Feasibility Study is OK, then Business Plan ...A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of one.Business plans are inherently strategic.

Corporate Services

https://www.setupglobal.comFor Start-Ups and Established BusinessesWe perform a complete range of services for “start-ups” (with special attention to the needs of the foreign investor coming to Brazil and / or Latin America) and for “established businesses”.These services enable the client to keep focused on its core business while all the other issues, not related to the main activity of the company, can be contracted to our firm.Our concept is to provide, on a one stop – 360 degrees basis, trust, speed, efficiency and cost saving services on the support and background related to the administrative, financial, logistic, technological, legal and fiscal tasks associated with a “new venture”. Our main services in this area include:Market ResearchIncorporationLegal RepresentationAcquisitionsCapital RegistrationAccounting Tax ComplianceFinancial AdviseHuman Resources

Company Registration

https://www.setupglobal.comWhat is an "Incorporation"Incorporation is the legal process used to form a corporate entity or company. A corporation is a separate legal entity from its owners, with its own rights and obligations. Corporations can be created in nearly all countries in the world and are usually identified as such by the use of terms such as "Inc." or "Limited" in their names.Throughout the world, corporations are the most widely used legal vehicle for operating a business. While the legal details of a corporation's formation and organization differs from jurisdiction to jurisdiction, most have certain elements in common.Organization of CorporationsIncorporation involves drafting legal documents called "Articles of Incorporation" that list the primary purpose of the business, its name and its location, and the number of shares and class of stock being issued, if any. Incorporation also involves jurisdiction-specific registration information and fees.Companies are owned by their shareholders. Small companies can have a single shareholder, while very large and often publicly traded companies can have several thousand shareholders. As a rule, the shareholders are only responsible for the payment of their own shares. As owners, the shareholders are entitled to receive the profits of the company, usually in the form of dividends. The shareholders also elect the directors of the company.The directors of the company are responsible for the day-to-day activities of the company. They owe a duty of care to the company and must act in its best interest. They are usually elected annually. Smaller companies can have a single director, while larger ones often have a board comprised of a dozen or more directors. Except in cases of fraud or in some specific tax statutes, the directors do not have personal liability for the company's debts.Advantages of IncorporationIncorporation has many advantages for a business and its owners, including protection of the owner's assets, because the company is liable for its own debts. Other advantages include easy transfer of the business ownership to another party through the sale of shares; the possibility of tax planning for the owner through the use of a lower tax rate than ones for personal income; and access to financing for business activities through, among others, the sale of stock.Incorporation effectively creates a protective bubble, often called a corporate veil, around a company's shareholders and directors. As such, incorporated businesses can take the risks that make growth possible without exposing the shareholders, owners and directors to personal financial liability outside of their original investments in the company.

Joint Ventures and M&A | Due Diligence Process

https://www.setupglobal.comJoint Ventures and M&A | Due Diligence ProcessConsidering a joint venture, strategic merger, or business acquisition in Brazil?When your professional investments steer you in the direction of accelerated growth or competitive positioning, Setup Global will be standing by to serve as your research and analysis expert.Quite often, the best way for foreign investors to enter the Brazilian market - and gain immediate access to local goods, experience, and infrastructure - is by way of an established business. Whether that involves merging, partnering, or an outright purchase, it’s essential that such business opportunities be thoroughly, and diligently, evaluated from a legal, operational, and financial perspective.We fully appreciate the potential for risk that goes hand-in-hand with complex investment transactions. That’s why we offer a full range of analysis and valuation services throughout our specialized industry experience, designed to give our clients the information they need to make informed decisions:Due Diligence, including Financial, Tax, and LegalMarket ValuationsPartner and Target Evaluation and ScreeningCommercial, Operational, and Strategic AssessmentsStrategic, Integration, and Implementation Plan DevelopmentRoyalties and Equity InterestsBarriers to EntryBarriers to entry are the existence of high startup costs or other obstacles that prevent new competitors from easily entering an industry or area of business. Barriers to entry benefit existing firms already operating in an industry because they protect an established company's revenues and profits from being whittled away by new competitors. Common barriers to entry include special tax benefits to existing firms, patents, strong brand identity or customer loyalty, and high customer switching costs.Some barriers to entry exist as a result of government intervention, while others occur naturally within the business world. Often, existing firms within an industry lobby for the government to erect new barriers to entry. Ostensibly, this is done to protect the integrity of the industry and prevent fly-by-night operations from setting up shop and hawking inferior products and services. In reality, firms favor barriers to entry when already comfortably ensconced in an industry to limit competition and claim a larger share of the industry's revenue. Other barriers to entry occur naturally, often evolving over time as certain industry players establish dominance.Government BarriersIndustries heavily regulated by the government are usually the most difficult to break into; examples include commercial airlines, defense contractors and cable companies. The government erects formidable barriers to entry in such industries for varying reasons. In the case of commercial airlines, not only are regulations stout, but the government limits new entrants in an effort to limit air traffic and make monitoring easier. Cable companies are heavily regulated and limited in number because their infrastructure requires extensive public land use.Natural BarriersBarriers to entry can also form naturally as the dynamics of an industry take shape. Brand identity and customer loyalty serve as barriers to entry for outsiders. Certain brands, have identities so strong their brand names are synonymous in the common lexicon with the products themselves.In industries where customers incur high costs switching from one brand to another, this becomes a "de facto" barrier to entry for new firms, as they face difficulty enticing prospective customers to pay the money required to make a change.
Work Experience
Director for Global Operations at Setup Global | Global Business Expansion Consulting Oct 2002  - present New York, NY, USA

Since 2002, Setup https://www.setupglobal.com  has helped startups and medium-sized enterprises create growth through successful expansion into global markets....We assist companies expanding into markets like the Americas, Asia Pacific, Europe and the Middle East, providing intelligent market, legal, technical and tax solutions to resolve commercial, investment, compliance and regulatory matters....

Our services enable the client to keep focused on its core business while all the other issues, not related to the main activity of the company, can be contracted to our firm.
Our mission is to satisfy our clients' needs, always contributing something more than what we were hired to do.

Main Segments.
PEO / EOR Services, StartUps, Corporate Services, Incorporation, Business Expansion, Technology, Software, Cloud, Oil & Gas; Chemical & Petrochemical; Refining; Mining & Metals; Power generation; Pulp & Paper; Life Sciences; Food & Beverage; Water & Waste Water; others.

Specialties
We perform a complete range of services for “start ups” (with special attention to the needs of the foreign investor coming to Brazil, Mexico, China and other key global markets) and for “established businesses” as well.

Director at Prospekta Oct 2005  - present New York, NY, USA

https://www.prospekta.net is acompany specialized in digital marketing & e-commerce located in Nanuet, New York (with offices in Toronto, CA and Alphaville, SP, Brazil. We work with Inbound & Outbound Marketing, Performance Media, Websites Development and Online Stores.

We work in the management of Social Networks, Creation and Execution of E-mail Marketing, Sites creation and Virtual Stores, Management of Campaigns of Google AdWords, SEO with Marketing of Content, among others.

We can develop your projects in English, Portuguese, Spanish, German, Italian, French (and other languages on request).

We do not limit ourselves to traditional solutions. We adapt and also understand the client's business, as if it were ours, to generate real results.

We have plenty of partnerships and relationships with domestic and foreign companies.
Our team is always qualifying and perfecting, knowing what is new and current in the digital market.

Our values: Transparency, Commitment, Competence, Ethics, Efficiency.

Director at LIB Global Apr 2003  - present São Paulo, State of São Paulo, Brazil

https://www.libglobal.net is more than a relocation firm. We are an intelligent solution company who assist global firms internationalize their people and their operations. We work the transition process end-to-end, with a single point of contact. for all your needs: surveys, research, consulting, relocations, intercultural awareness and immigration.

We have been in business for +24 years, are headquartered in São Paulo, BR and New York, US with correspondents in Americas, Europe, China and Asia Pacific and having offices in Rio de Janeiro and throughout Brazil. We are physically located in the US and Brazil, but our network is global; there is no facet of transition unknown to us.

We offer strategic solutions , working abreast with business units and human resources.
We are a full service firm specializing in the complex infrastructure of international assignments. Many companies and expats -with and without families-, have trusted our reputation and expertise, and we continue to lead the field.

Members of following industry associations:
WERC (Worldwide ERC)
EURA (European Relocation Association)
TIRA (The International Relocation Associates)
CERC (Canadian Relocation Association)


Languages
English
German
Italian
Portuguese
Spanish
Join Catalant to View Hector’s Full Profile

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Corporate Strategy

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