Kevin Joseph
CPG Marketing, Sales & Strategy
New York, NY, United States
CPG Marketing, Sales & Strategy
New York, NY, United States1 review
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Join Catalant to View Full ProfileOver the past fifteen years, Kevin Joseph has successfully grown consumer and retail brands through efficient and effective consumer acquisition strategies. His experience ranges from Fortune 100 companies and Billion-dollar brands to mid-size companies and start-ups.
Kevin has led teams and activations in all areas of marketing, sales and strategy. His expertise ranges from digital and performance marketing, analytics and brand positioning to retail sales, retail activation, eCommerce and innovation.
Past CPG brands include Frito-Lay (Lay's, Cheetos), KIND, CVS (Vitamins, Health & Beauty, Consumables), ParmCrisps (founding team), Hydrant, Goodles, and more. Kevin has led go-to-market strategies, retail launch plans, forecasting, business development, retail sales, corporate marketing and direct-to-consumer activation.
- Retail Sales, Strategy, Business Launch Plans, Forecasting, Data Analysis
- Retail Marketing, Brand Marketing, Trade Marketing and Shopper Marketing
- Direct-to-Consumer Advertising and Lead Generation
- In-depth work across many categories and industries, including Cookies, Crackers, Cheese, Kids Beverages, Pasta, Frozen Appetizers, Seafood, Energy Bars and Salty Snacks
- Performance Marketing
- Amazon Growth
- Retail Sales
- Brand Positioning, Architecture, Design
- Portfolio Strategy & Long-Term Vision
- Performance Marketing & eComm
- Sales Management & Commercialization
- Data & Analytics
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