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Gordon Yu

Principal, Hubble Research | Ex-McKinsey

Cupertino, CA, United States
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About Me

Gordon Yu is the Principal of Hubble Research, a boutique consulting firm focused on helping private investment funds and portfolio companies make the right growth decisions. Hubble's typical project is a commercial due diligence, portco go-to-market strategy, or a data intensive analytics study.

Previously, Gordon was a Senior Engagement Manager at McKinsey & Company. At McKinsey, he served companies primarily on Private Equity, Strategy, and Marketing & Sales topics.

He also spent time in Product Strategy at Visa, creating plans to expand Visa’s network into new markets. He started his career in a leadership program at Experian, focused on finance and marketing.

Gordon holds an MBA from the UC Berkeley Haas School of Business and a BA in Economics & Sociology from UC Irvine.

Work Experience
Principal at Hubble Research Oct 2019  - present Cupertino, CA

We help private investment funds and their portfolio companies make the right growth decisions. Primary industries include technology, financial services, and health care. We've served clients on over 50 projects across the following topics:

Private equity due diligence: 

  • Commercial diligence scaled to your needs, consisting of primary research (expert interviews/surveys) and secondary research
Portfolio company strategy and go-to-market:
  • Go-to-market capabilities diagnostics
  • Data analytics
  • Win-loss analyses
  • Voice of the Customer research
  • Competitive benchmarking
  • Customer and market segmentation
Thematic research: 
  • Thematic and investment thesis research (e.g., impact of inflation & supply chain crunch, industry growth & opportunities)

Senior Engagement Manager at McKinsey & Company Sep 2015  - Oct 2019 Silicon Valley

Select experience includes:

  • Private equity due diligence in technology, financial services, health care, and aerospace & defense
  • Growth strategy for a consumer technology company
  • Company & board strategy for a technology distributor, leading an industry value pool analysis and forecast which resulted in divestiture of a major business unit
  • Crisis response for various engagements, including for a leading bank and a leading mortgage lender
  • Sales strategy & coverage: Redesigned a 400-employee commercial wholesaler organization for a leading asset management firm, contributing to a 15% increase in net sales over 12 months; created a new 5-year North American sales strategy and customer coverage model, resulting in 18 pt increase customer satisfaction scores
  • Data science & analytics : For clients across technology and financial services, led teams of data scientists on projects relating to forecasting/modeling and  customer/market segmentation using R, Python, and Alteryx

Summer Associate at McKinsey & Company Jun 2014  - Aug 2014

Master of Business Administration (MBA) from University of California, Berkeley, Haas School of Business
2013 - 2015

Lead Teaching Assistant to Steve Blank in his Lean Launchpad course
BA from University of California, Irvine
2004 - 2008
Degree in Economics & Sociology

Graduated Cum Laude; Chancellor's Full Academic Scholarship; Order of Merit nominee

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