Ameeta Soni

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About

About Me

Drive growth by:
•    Creating business, product, and go-to-market strategies
•    Developing, pricing, and launching new products
•    Leveraging content, digital marketing, and martech to rapidly generate demand and build the sales pipeline
•    Gaining thought leadership and building strong brands
Extensive experience in strategy, marketing, and business development. Often serve as interim CMO.

Work Experience

Chief Marketing Officer at engage2learn 2021 - 2022

Built team, infrastructure, and programs to drive growth for PE-backed provider of K-12 professional learning solutions.

Strategy/Product/Marketing/ Consultant at Altek Consulting Feb 2016 - present

Business, product and marketing strategy. Interim or fractional CMO. Engagements include:
• Contract, VP, Marketing, Systech and CDSVisual, SaaS operating companies of global conglomerate Dover Corporation (NYSE:DOV)
• Contract CMO, CarbonRelay, AI-powered energy management product provider (raised >$60M)
• Contract CMO, WorldAPP (Form.com) global provider of SaaS and mobile solutions for data collection (sold to PE firm)
• Contract VP, Marketing, digital health platform DocASAP, acquired by Optum
• Contact CMO, cloud-based BIM data management company Assemble Systems acquired by Autodesk (NASDAQ:ADSK)
• Plan for digital marketing center of excellence for global industrial conglomerate Dover Corporation
• Positioning, messaging, and new website for provider of AI-powered healthcare analytics
• Business plan for company connecting distributed energy resources to the grid
• Pricing, positioning, messaging, lead generation, and strategic partnerships for SaaS/digital health companies
• Strategy and marketing for digital media firm
• Business and product strategy for provider of IoT product for connected home
• Investment committee Maroon Venture Partners Fund, and Board roles with portfolio companies, HomeBinder (acquired by iGo), Ompractice, and TOP the organic project
• Advisor, several tech startups including Catailyst and Reviving Mind

Chief Marketing Officer at PlatformQ Health Apr 2015 - Feb 2016

Grew participation for live, online, and interactive healthcare education programs in over 12 therapeutic areas for clinicians and patients via digital marketing and strategic partnerships.