Ameeta Soni

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About

About Me

Drive growth by:
•    Creating business, product, and go-to-market strategies
•    Developing, pricing, and launching new products
•    Leveraging content, digital marketing, and martech to rapidly generate demand and build the sales pipeline
•    Gaining thought leadership and building strong brands
Extensive experience in strategy, marketing, and business development. Often serve as interim CMO.

Work Experience

Chief Marketing Officer at engage2learn 2021 - 2022

Built team, infrastructure, and programs to drive growth for PE-backed provider of K-12 professional learning solutions.

Strategy/Product/Marketing/ Consultant at Altek Consulting Feb 2016 - present

Business, product and marketing strategy. Interim or fractional CMO. Engagements include:
• Contract, VP, Marketing, operating companies of global conglomerate
• Contract CMO, AI-powered energy management product provider (raised >$60M)
• Contract CMO, global provider of SaaS and mobile solutions for data collection (sold to PE firm)
• Contract VP, Marketing, digital health platform (acquired by Optum)
• Contact CMO, Cloud-based BIM data management company (acquired by Autodesk)
• Plan for digital marketing center of excellence for global industrial conglomerate
• Positioning, messaging, and new website for provider of AI-powered healthcare analytics
• Business plan for company connecting distributed energy resources to the grid
• Pricing, positioning, messaging, lead generation, and strategic partnerships for SaaS/digital health companies
• Strategy and marketing for digital media firm
• Business and product strategy for provider of IoT product for connected home
• Investment committee and Board roles with portfolio companies, Maroon Venture Partners Fund
• Advisor, several tech startups

Chief Marketing Officer at PlatformQ Health Apr 2015 - Feb 2016

Grew participation for live, online, and interactive healthcare education programs in over 12 therapeutic areas for clinicians and patients via digital marketing and strategic partnerships.