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Ameeta Soni

Strategy/Product/Marketing Expert, Revenue Generator

Boston, MA, United States
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About Me

Drive growth by:
•    Creating business, product, and go-to-market strategies
•    Developing, pricing, and launching new products
•    Leveraging content, digital marketing, and martech to rapidly generate demand and build the sales pipeline
•    Gaining thought leadership and building strong brands
Extensive experience in strategy, marketing, and business development. Often serve as interim CMO.


Work Experience
Chief Marketing Officer at engage2learn 2021  - 2022

Built team, infrastructure, and programs to drive growth for PE-backed provider of K-12 professional learning solutions.

Strategy/Product/Marketing/ Consultant at Altek Consulting Feb 2016  - present

Business, product and marketing strategy.  Interim or fractional CMO. Engagements include:
• Contract, VP, Marketing, Systech and CDSVisual, SaaS operating companies of global conglomerate Dover Corporation (NYSE:DOV)
• Contract CMO, CarbonRelay, AI-powered energy management product provider (raised >$60M)
• Contract CMO, WorldAPP ( global provider of SaaS and mobile solutions for data collection (sold to PE firm)
• Contract VP, Marketing, digital health platform DocASAP, acquired by Optum
• Contact CMO, cloud-based BIM data management company Assemble Systems acquired by Autodesk (NASDAQ:ADSK)
• Plan for digital marketing center of excellence for global industrial conglomerate Dover Corporation
• Positioning, messaging, and new website for provider of AI-powered healthcare analytics
• Business plan for company connecting distributed energy resources to the grid
• Pricing, positioning, messaging, lead generation, and strategic partnerships for SaaS/digital health companies 
• Strategy and marketing for digital media firm
• Business and product strategy for provider of IoT product for connected home
• Investment committee Maroon Venture Partners Fund, and Board roles with portfolio companies, HomeBinder (acquired by iGo), Ompractice, and TOP the organic project 
• Advisor, several tech startups including Catailyst and Reviving Mind

Chief Marketing Officer at PlatformQ Health Apr 2015  - Feb 2016

Grew participation for live, online, and interactive healthcare education programs in over 12 therapeutic areas for clinicians and patients via digital marketing and strategic partnerships.

MBA from University of Chicago
Marketing, Finance, International Business
MS from University of Massachusetts-Amherst
Polymer Science and Engineering
Bachelor of Sciences (B.S.) from St. Stephen's College


Five Steps to Nailing Your Product Launch in the Digital Age

In this blog, I lay out the steps vital to ensuring a smooth and successful product launch.

Four Ways that Marketing Can Supercharge Sales Enablement

In my blog published on, I discuss sales enablement strategies applicable for any business.

Steps to SaaS Marketing Success

In this blog, I share my tips for ensuring the success of SaaS businesses.

5 Ways to Succeed with Digital Marketing

In this blog, I review strategies to stay ahead of the digital marketing game.

Four Key Factors for Digital Branding Success

Use these four success factors as a guide to gain brand leadership and succed in the marketplace.

Seven Essential Strategies to Succeed at Demand Generation

How to create fervent demand for a product or service in a heady, always-on, connected environment.
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