Jackie's profile picture

Jackie Leckas

Healthcare messaging, content, and go-to-market strategy

Minneapolis, MN, United States
Join Catalant to View Jackie’s Full Profile

Kickstart your next project with our network of 70,000 experts

View Jackie’s client testimonials and reviews

Take your organization from Strategy to Execution

Join Catalant to View Full Profile
About
About Me

I am a healthcare marketing pro with experience leading initiatives that define new segments, drive brand awareness, and create commercial demand. My consulting engagements help health tech, medical device, and life sciences companies develop breakthrough sales and marketing communication.


Please contact me to discuss collaborating on any sales and marketing projects in the healthcare field!


“Improve care.” “Bend the cost curve.” “Increase efficiency.” These value propositions are pervasive throughout the healthcare industry.  I started HIT Marketing Partners to help health tech, medical device, and life sciences companies break through the noise and drive meaningful engagement with decision makers by more effectively articulating the impact of their solutions. 


HIT Marketing Partners is not an agency. It is a collaboration between healthcare executives with decades of experience in marketing communication, field sales, business development, partnerships, lead gen, and customer engagement. We have been in your shoes, responsible for increasing mindshare, generating high-quality leads, and building a thriving sales pipeline. We bring a practical perspective to your communication strategy that promotes connecting your key messages to your target audiences’ goals and objectives. We help organizations create their sales and marketing playbook, and produce content that more clearly conveys their unique differentiators. We offer flexible consulting engagements that can range from ad-hoc projects to dedicating time to your organization every week. We have no overhead so you only pay for our time.


Why engage HIT Marketing Partners?


-Refresh you messaging foundation - give your commercial teams more effective value proposition language to infuse into their communication

-Document your go-to-market plan - ensure sales and marketing are aligned on target audiences, key messages, outreach strategies, and lead workflows

-Empower your sales staff- create presentations, brochures, tutorials, and communication templates that advance buyers through your sales process

-Develop a content strategy - continuously engage target audiences with messaging-rich resources such as whitepapers, case studies, briefs, ebooks, blog posts, and articles

Services

Thought leadership development

Content such as white papers, articles, blogs, ebooks and collateral to enable field sales representatives and lead gen teams to more effectively engage decision makers at every stage of the sales cycle

Customer marketing

Development of customer-centric stories that highlight value propositions in the context of customer experience - case studies, interviews, use cases and conference presentations, as well as oversight of customer user group activity

Lead generation programs

Execution of campaigns that drive funnel growth - emailers, webinars, trade shows, social media

Strategic marketing plans

Creation of corporate and product messaging, buyer personas, target markets and marketing program goals/objectives
Work Experience
Healthcare Marketing Consultant at HIT Marketing Partners 2017  - present Minneapolis, MN

Marketing consultancy focused on enabling companies to improve awareness, perception and sales effectiveness through differentiated messaging and great market-facing content. We specialize in working with organizations that improve healthcare delivery through innovative technology in the areas of clinical imaging, health data interoperability, analytics, telemedicine and patient engagement. Our areas of focus: -Thought leadership programs -Customer story development -Sales and lead gen enablement

Vice President of Marketing at lifeIMAGE 2009  - 2016 Boston, MA

Eighth employee at an emerging healthcare start-up. Responsible for ground up communication efforts key to growing lifeIMAGE from a start-up to an established organization now providing interoperable health data exchange for thousands of US hospitals. -Marketing strategy development -Brand and awareness building programs -Corporate and product messaging platforms -Strategic content, public relations and demand generation campaigns -Sales enablement and field support -Partner relationships and channel sales -Member of the corporate management team

Marketing Programs Lead at Experian Data Quality (QAS) 2007  - 2009 Boston, MA

Responsible for healthcare, government, and higher education vertical marketing.

Education
Bachelor of Sciences (B.S.) from Suffolk University
1999 - 2003
Focus:
Communications

Activities:
Graduated first in class, Summa Cum Laude

Languages
English
Join Catalant to View Jackie’s Full Profile

Kickstart your next project with our network of 70,000 experts

Work with Jackie directly

Take your organization from Strategy to Execution

Join Catalant to View Full Profile
Marketplace Services
Regulatory & Compliance

Give yourself peace of mind by limiting your organization's exposure and ensuring business continuity. Services offered through Catalant allow you to take a strategic approach to adhere to regulatory and compliance best practices and de-risk your business operations.

Learn More
Human Resources & Organization

Build organizations and cultures that enhance employee experience, productivity, and well-being. Services offered through Catalant help your business and employees to thrive.

Learn More
Sales & Business Development

Go to market with confidence that your team has the strategy, structure, and enablement to thrive. Services offered through Catalant help you to build the sales organization you need to win in the market.

Learn More
Marketing & Communications

Craft messaging and create content that truly resonates with your customers. Services offered through Catalant help you to better understand your audience and take a data-driven approach to building your brand.

Learn More
Market Research

Ensure your organization remains ahead of critical market shifts and trends. Services available through Catalant include due diligence, go-to-market strategy, market sizing, market trend analysis, competitive analysis and voice of the customer research.

Learn More

Experts are not affiliated with or endorsed by Catalant Technologies, Inc. By using Catalant Expert Storefronts, you agree to our additional terms..