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Jackie Sanders

Global Product Marketing and Communications Exec

Cleveland, OH, United States
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About Me

I am a senior marketing executive and product strategist with nearly 20 years' experience leading and supporting product launches and brand development, largely with Fortune 500 companies. Additionally, I have an entrepreneurial background with experience in both intrapreneurial (CVS Health & Johnson & Johnson) and high-potential, tech start-up environments (most recently MindMics, 2022 Prix Galien Award nominee for best digital health start-up).

I began my career in the consumer world but have devoted most of my career within the B2B space and largely within the life sciences industry [pharmaceutical, medical device, healthcare services (hospital), and information technology].

I have led numerous pharmaceutical launches, including those for blockbuster treatments, as the agency of record team leader. I am also well-experienced with driving organization and service innovation within healthcare systems and other business verticals.

I am noted for my ability to absorb complex content quickly and transform it into succinct stories and compelling business strategy. I am adept with all aspects of building and maintaining brands from inception through end of lifecycle.

Key Service Areas:
- Fractional CMO
- Product Strategy & Brand Development
- Market Evaluation & Competitive Analysis
- Market Research Design and Analysis
- Innovation Leadership & Development
- Storytelling, Messaging & Presentation Development
- Workshop Development & Facilitation (including human-centered design)

Work Experience
Principal at Purple Carrot LLC Jan 2014  - present Cleveland, OH

Independent consulting firm specializing in marketing and business innovation strategy and development for a range of clients from Fortune 5 through private foundations and high-potential, tech start-ups. Businesses come to Purple Carrot when the stakes are high, the challenges are great, the work is varied, and strong performance, professionalism, and know how is a must. In nearly all situations, initial, discrete engagements turn into multi-year collaborations.

Key Clients include: CVS Health, Ciox (now Datavant), ServiceMaster Clean, The Junaid Family Foundation, University Hospitals of Cleveland, MindMics, and Lake Development Authority

SVP, Client Service (ProEd Communications) at Healthcare Consultancy Group Jan 2016  - 2017 Cleveland, OH

Team leader for client services department. Hired to restructure the department and grow talent for sustainable change. Team restructuring and hiring accomplished within first 4 months of assignment. Within 6 months, I led the deployment of a new internal process management software that was received with zero disruption to regular business.

EVP, Director of Client Service at Havas Health Jan 2013  - 2014 New York, NY

Led agency's largest piece of business (diabetes franchise) across multiple agency operating companies. Responsible for ensuring consistent execution and alignment of strategic direction between various areas of the business, team leadership, and client management

MBA from Case Western Reserve University
marketing and strategy

Rainmaker of Tomorrow Scholarship (selected as leading female business student from class)
BA from University of Michigan-Ann Arbor
pre-med and graphic design


America's Next Healthcare Innovator. Is it You?

White paper discussing need for support of healthcare innovation by nurses as demonstrated through survey conducted with US nurse leadership at the DNP Conference, From Start-up to Impact held Summer 2014.
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