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Perry Naik

Growth Hacking through Market Insights

Atlanta, GA, United States
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About
About Me

Summary
Market Research Manager with over 20 year’s project management experience in supporting: Voice of Customer & CSAT |Competitive intelligence | Market sizing & mapping | Innovation & product development Pricing strategy | Mergers & acquisitions | Data analytics and synthesis | Risk analysis and war-gaming | Ideation & concept testing | Brand equity research.  
Catalant Projects completed:
1. Voice of Customer research to develop new value propositions that support new business growth and profitability.  Client: Georgia Pacific Corp. Atlanta, GA. 2022-23
2. Brand Equity and Positioning research to support brand portfolio augmentation. Client:  Wells Lamont Industrial (a Berkshire Hathaway Company) Chicago, IL. 2022-23
3. Market Mapping and Opportunity analysis in the Human Capital Management *HCM) SaaS systems market: Client: General Catalyst Partners VC Exec. 2023B2B & B2C market research leader experience in advertising, technology products & services, manufacturing, healthcare, CPG, media & entertainment industries.
Expert in utilizing diverse quantitative & qualitative market research methods to activate insights that drive new business growth, identify market risks, and grow brands. Skilled in generating actionable insights to support new product development and go-to-market strategies.  Insights activation for new and innovative consumer products helped product teams achieve $10M+ in new revenues and market leadership in new business segments.
Activated over 100 competitive intelligence projects to support clients’ business objectives using diverse CI tools and data resources. Projects included competitor profiles, SWOT analyses, win/loss analyses, sales battlecards and industry trends analyses for US and global clients. Results led to 10+ new business wins and extended client engagements.
 Customer-centric user-experience research manager overseeing study design and methodologies, establishing test protocols, and using actionable metrics to improve digital experiences, drive sales and increase brand engagement. Results led to launch of 4 new digital products. 
Specialties: Primary and Secondary research methodologies Competitive Intelligence, New Products Innovation; Data Analytics UX/UI Research, Market Mapping, Market Size Assessment, Risk-and-Opportunity Evaluation for new business growth.
Volunteer Mentor at Start Small Think Big, a NY-based business and entrepreneurship mentorship organization.  Training small businesses and entrepreneurs in Digital Marketing and Market Research. 

Work Experience
Market Research & Competitive Intelligence Consultant - Catalant Interim Expert at Self-employed Jan 2019  - present Atlanta, Georgia, United States

Designed and managed 75+ customer interviews and competitive market intelligence projects to produce actionable insights about industry insights, market opportunity mapping, white-space hypotheses, customer unmet needs, new market opportunity discoveries and risk guidance.  Worked with C-suite executives in:
SaaS software systems (ERP, HCM, EHR)
AI & IoT Applications in healthcare, manufacturing
Manufacturing - Paper, Packaging, Industrial Equipment, HVAC, Flooring systems (Residential & Commercial)
Healthcare technologies and medical devices
Consumer & Packaged Goods (CPG) - Food, Beverages, Wellness products, Pet products, Hospitality, etc.
Retail and Media technologies
Pricing Optimization research
Sales support and content strategy
Due diligence and market research to support VC firms
Market size assessment (TAM, SAM, SOM)
Recent clients include: General Catalyst Partners (Executive Leader) / Georgia Pacific Corrugated / Wells Lamont Industrial / Magnawave / Maia Strategy Group.

Market Research & Competitive Intelligence Consultant at Venadar Aug 2010  - Aug 2018 Atlanta, Georgia, United States

Expertise in using competitive intelligence methods and analytics to discover new business opportunities, evaluate competitors and mitigate market risks.

Analyzed and activated insights from diverse digital CI tools and syndicated data sources to support Venadar’s strategic planning and marketing functions.
Developed 100+ FirstScan battlecards and competitive profiles to support new business acquisitions and grow revenues.

Innovation Focused Market Research Manager at Invista Performance Solutions Apr 2012  - Apr 2017 Atlanta, Georgia, United States

Market research manager for a global specialty industrial products company responsible for researching disruptive product innovations and identifying new market segments for rapid business growth. 
 Designed and executed 50+ quantitative and qualitative market research projects in the B2C and B2B segments for Invista’s performance flooring solutions products in the US, China, Japan, and Europe.
Activated extensive consumer insights to support launch of 5+ innovative flooring products for the Stainmaster brand that resulted in $10M+ in first-year sales in the home materials market.
Analyzed market factors and developed path to purchase models that led to an innovative channel marketing program that raised yr1 revenues by 15% for local retail partners and drove higher brand awareness.
Implemented and managed a collaborative innovation management platform that helped develop Invista’s disruptive innovations programs leading to 10+ new products for B2B and B2C markets. 

Education
Master's degree from Baylor University
Aug 1990
Focus:
Social Sciences, Statistics, Marketing Research

Insights

Competitive Market Analysis for the Innovation Management Platforms (SaaS) Market

Detailed competitive analysis as a self-funded proactive case-study in the new field of Innovation Management Software Platforms. Study covers key market dynamics, market insights, state-of-the-market of the online ideation and innovation market and key challenges facing the leading software company in this space.
Languages
English
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