Market research manager for a global specialty industrial products company responsible for researching disruptive product innovations and identifying new market segments for rapid business growth. 
 Designed and executed 50+ quantitative and qualitative market research projects in the B2C and B2B segments for Invista’s performance flooring solutions products in the US, China, Japan, and Europe.
Activated extensive consumer insights to support launch of 5+ innovative flooring products for the Stainmaster brand that resulted in $10M+ in first-year sales in the home materials market.
Analyzed market factors and developed path to purchase models that led to an innovative channel marketing program that raised yr1 revenues by 15% for local retail partners and drove higher brand awareness.
Implemented and managed a collaborative innovation management platform that helped develop Invista’s disruptive innovations programs leading to 10+ new products for B2B and B2C markets.